E-food booming in Sweden

Purchasing food online for home delivery is booming in Sweden (40% increase). The trend is correlating with the numbers showing new groups of consumers becoming e-commerce costumers for whom price or availability isn’t the main reason for making a purchase online, but convenience is.

There are three variants of buying food online. The traditional grocery store delivering to your home (US/GB: Amazon, Tesco, and Wallmart), the ready dinner solution with ingredients and recipes (Matkassar), and the niche stores, that specialize in individual products as fruits and vegetables. Subscription based finished dinner solutions is currently driving the Swedish e-food boom.

The concept seems to be highly appealing to families who need to free up more quality time. In Stockholm over 20 different providers lets you choose from all sorts of different menu concepts (vegetarian, eco-friendly, GI/weigh loss). Most of the providers are only selling ready dinner solution subscriptions and do not come from the food business, but right now the giant grocery firms (ICA, KF, COOP) are moving in to this market after costly and failed attempts five to six years ago (same conclusion made then as of this summer in GB).

From a transportation point of view its hard to see how this trend could become more than a large city phenomena, but the boom could also turn out to reach a tipping point for national distribution of food, wine and other eatables. Subscriptions opens for planing in all parts of the value chain and if you have a (bi-)weekly delivery of your meals, why not add an eyeliner, or a shirt, the delivery cost is constant. Could home delivery of groceries turn out to be a better option for delivery of e-commerce goods to a new group of customers?

Environmental aspects are other appealing factors that is driving this hype apart from making Swedish family life easier. If the store comes to you, and you don’t have to plan and shop every meal from day to day (and what that means to garbage when you don’t have more food in the fridge than you need) there will be less pollution.

Further reading:
Ny aptit för mat på nätet
(Swedish)
Mobila shoppingtrenden rullar vidare
(Swedish)
Årets julklapp, en ferdigpackad matkasse
(Swedish)
De fleste är nöjda med sin matbutik
(Swedish)
Home delivery of food : Bring research
(Swedish)
Amazon’s Grocery Delivery Comes to iPhone (Mediapost.com)
Datamonitor
Forrester

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Trendlab 2011 – The Digishift 2020 :Retail and digitalization (Report)

New Nordic Trendreport

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Online Retail Spend Up 13% (US comScore)

“More consumers than ever before are relying on the online channel for product and pricing information, which along with the Internet’s fundamental appeal of convenience and attractive pricing, are contributing to the sustained upward momentum in e-commerce spending,” Fulgoni, comScore.

Read more >>

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Some short notes/links from the latest week of (summer) reading.

E-Commerce

eBay Everywhere Is Here
“During eBay’s second-quarter conference call this week, CEO John Donahue said that if asked a year or 18 months ago what kind of company eBay is, he would’ve said “an e-commerce company.” “But the mobile device is absolutely lowering the boundary or blurring the boundary between online and offline,” he added, noting how the technology bridges the two worlds through activity like in-store use of apps. As one example, he pointed to U.K.-based chain Pizza Express adopting PayPal Mobile as an in-store payment option so customers can pay their checks right from the table using an iPhone”. Full story here >>

Tablet shopping poised to take off

“This all adds up to a huge shift in eCommerce. Tablet owners use them in a more relaxed way than the way they use either PCs or phones — the most common place to use a tablet is in the living room. And tablet apps can display retail content in a way that resembles a catalog (far more attractive, with a fun interface), not a Web site or a utilitarian smartphone app. eCommerce sites replaced catalog shopping, but they didn’t replace catalogs — tablets can do that”.. Full story >>

Will Amazon Tablet Be A Kindle Killer?

Amazon CEO Jeff Bezos strongly suggested the online retail giant would come out with an iPad rival when he told a Consumer Reports interviewer in May to “stay tuned” in response to a question about the possibility of the company launching a multipurpose tablet device. With the Kindle as its best-selling device, Bezos has long touted the virtues of a single-purpose device for reading. Full story >>

“Post-PC”
First, some history. “Post-PC” has been a buzzword in the past few months, since Steve Jobs announced at the iPad 2 launch event that Apple now gets a majority of its revenue from “post-PC devices,” including the iPod, iPhone, and iPad—a major milestone for a company that was originally named “Apple Computer.” The phrase was also part of the public discourse in 2004, when IBM sold its PC unit and former Sun Microsystems CEO Jonathan Schwartz told The New York Times that “We’ve been in the post-PC era for four years now,” noting that wireless mobile handset sales had already far surpassed PC sales around the world. In fact, the “post-PC” concept is more than a decade old: In 1999, MIT research scientist David Clark gave a talk called “The Post PC Internet,” describing a future point at which objects like wristwatches and eyeglasses would be Internet-connected computing devices. Full story >>

Your Chicken Nuggets are Killing Your Crab Cakes
Every year in the Chesapeake Bay, an algae bloom spreads out, sucking oxygen out of the water and destroying fish habitat. This year’s “dead zone” stretches from Baltimore Harbor to south of the Potomac River, The Washington Post reports. It’s on track to become the bay’s largest ever. Already, fully a third of the bay—once one of the globe’s most productive fisheries—is incapable of supporting sea life. Full story >>

The World’s Cheapest Lightbulb Is Made Of Just A Plastic Bottle
In places where there is no grid, houses can be dark. But a simple solution–a plastic bottle stuck in the roof–can light up a room. Full story >>

Books as a service: How and why it works
Justo Hildago (@justohidalgo), co-founder of 24Symbols — a kind of Netflix for ebooks — says books as a service not only benefits readers, but publishers as well. Hildago outlines his company’s business model and explains the benefits it offers in the following interview. Read the interview here >>

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BetaTales: Norway: One in five use media content on mobiles every day

From BetaTales Blogg: One in five Norwegians now consume media content on mobile platforms on a daily basis. Changes happen so fast that media companies struggle to keep up.

Hardly before has the media industry seen changes in user patterns take place as fast as during the last year. And this time we are not talking about how people are abandoning the printed newspaper (they still are), but how mobile media consumption is exploding.

TNS Gallup, a major market research company, just published its latest data about how Norwegians use media content on mobile platforms.

Read the rest of this article at BetaTales here

 

 

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(FT.com) Facebook Won’t Become E-Commerce Force, Analyst Says

By: Stu Woo
Original story FT here

All sorts of merchants are experimenting on Facebook. Best Buy has set up a shop on the social-networking site. Home Depot gives special offers to people who “like” its page. Levi’s added a “like” button.

But does this mean Facebook is en route to becoming a major e-commerce player? Forrester Research analyst Sucharita Mulpuru says the answer is a resounding “No.”

Mulpuru lays out her case in a report due out Thursday titled, “Will Facebook Ever Drive eCommerce?” Her firm interviewed nearly two dozen technology vendors, retailers and marketers and found that they received little benefits from Facebook and other social networks.

A social-network presence, she found, was less effective at customer acquisition and retention than e-mail and paid search. The study found that the average Facebook metrics are a 1% click-through rate and a 2% conversion rate. E-mail marketing, by comparison, has an 11% click-through rate and a 4% average conversion rate.

Facebook’s problem, she said, is that few people go there for shopping-related activities. “You go to Facebook to find other people, not to find a product,” Mulpuru said in an interview.

The Forrester report comes as Facebook seeks to assert itself in the online-retail industry, and released some data about its retail partnerships on Wednesday. It said, for example, that when TicketMaster users posts to their friends’ Facebook news feed about a specific event, TicketMaster generates $5.30 of direct ticket sales.

A spokeswoman for Facebook said a company executive was unavailable for comment about the Forrester report.

But Dan Rose, Facebook’s vice president of partnerships and platform marketing, discussed the appeal of its social ads at an event Wednesday in Austin, Texas.

“When I raise my hand and say, I like Einstein (Bros.) bagels, and then one of my friends sees that ad, they’re going to see my name in that ad,” Rose said. Through Facebook’s partnership with the media-research firm Nielsen, “we found that when my friend’s name is in an ad, I’m over 60% more likely to remember the ad, and I’m over four times more likely to purchase the product,” said.

“This is word of mouth. This is word of mouth at scale. This is what, as marketers, we’ve always been trying to bottle up and find a way to take advantage of, and the social web is finally allowing us to do that.”

But Forrester’s Mulpuru said she found that offering promotions in exchange for people to “like” their page were ineffective because most people “liked” companies just for a discount. Though companies theoretically show up on the news feed of their Facebook fans, the analyst said companies are unsure how frequently or prominently their posts do show up on the feeds.

“When retailers put like buttons on their product-detail pages, are they really thinking?” she said. “Your competitors can see what products are more liked than others. Are you exposing your sales information? So why would expose this information?”

Still, Mulpuru said Facebook could help some companies, such as those that sell digital media and goods, such as video-game maker Zynga. Businesses that run on “flash sale,” or limited-time sale, model are also well suited for Facebook, she said.

Others are more bullish on the prospects of Facebook as an online-retailing platform. Scot Wingo, the chief executive of ChannelAdvisor, a company that helps merchants sell across a variety of e-commerce sites, said it’s impossible to ignore a website on which 500 million users spend a substantial amount of time.

Wingo said companies that offer exclusive promotions to only Facebook fans could build a loyal customer base. He also believes that if Facebook could analyst wall posts, they could create a better targeted ad system.

“What Facebook could do is have better product recommendations and wish lists,” he said. “We think that some things that exist today and some things that Facebook will come out with will make it a top channel in three or four years.”

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European Online Retail Forecast, 2010 To 2015

Forrester has published new e-commerce reports commented here on Mashable. Under are executive summary from Forrester.com.

——————–

European online retail sales grew by 18% from 2009 to 2010 and are expected to grow 13% in 2011. In the coming five years, the number of online buyers in Europe will grow from 157 million to 205 million. Online retail growth comes at the expense of other channels in the most digitally mature Northern European markets: The UK will see the Web capturing 10% of all retail transactions already in 2012. Though online retail is more developed and more highly penetrated in Northern European countries, it continues to grow but steadily in the south. Consumers continue to embrace the online channel as an adjunct to other channels as they identify and decide upon the products they wish to buy, creating an increasingly multichannel retail environment in Europe.

——————-

US online retail sales grew 12.6% in 2010 to reach $176.2 billion. With an expected 10% compound annual growth rate (CAGR) from 2010 to 2015, US eCommerce is expected to reach $278.9 billion in 2015. Several factors continue to propel double-digit growth for the web channel: ubiquitous web connectivity among consumers, increasing consumer familiarity with and preference for online shopping (and the subsequent cannibalization of store shopping), best-in-class shopping experiences even in the long tail, and new online shopping models such as flash sales, which have generated excitement and grown rapidly.

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40th anniversary of the computer virus

From: Fortinet, via Net Security
Author: Guillaume Lovet

This year marks the 40th anniversary of Creeper, the world’s first computer virus. From Creeper to Stuxnet, the last four decades saw the number of malware instances boom from 1,300 in 1990, to 50,000 in 2000, to over 200 million in 2010.

Besides sheer quantity, viruses, which were originally used as academic proof of concepts, quickly turned into geek pranks, then evolved into cybercriminal tools. By 2005, the virus scene had been monetized, and virtually all viruses were developed with the sole purpose of making money via more or less complex business models.

In the following story, FortiGuard Labs looks at the most significant computer viruses over the last 40 years and explains their historical significance.

1971: Creeper: catch me if you can

While theories on self-replicating automatas were developed by genius mathematician Von Neumann in the early 50s, the first real computer virus was released “in lab” in 1971 by an employee of a company working on building ARPANET, the Internet’s ancestor.

Intriguing feature: Creeper looks for a machine on the network, transfers to it, displays the message “I’m the creeper, catch me if you can!” and starts over, thereby hoping from system to system. It was a pure proof of concept that ties the roots of computer viruses to those of the Internet.

1982: Elk Cloner

Written by a 15-year old as a way to booby trap his friends’ Apple II computer systems without physical access to them, Elk Cloner spread via floppy disks. Infected machines displayed a harmless poem, dedicated to the virus’ glory.

Intriguing feature: Elk Cloner was the first virus ever to spread outside of the lab it was created in. Its global impact was negligible and its intent plainly geeky.

1987: Jerusalem

First detected in the Hebrew University of Jerusalem, the aptly-named Jerusalem is somewhat deleterious. Each year on Friday the 13th, this virus deleted every single program that’s run on the infected system.

Intriguing feature: Jerusalem is the first example of a destructive virus to have a global impact. Of course, the sheer number of computers back then was infinitesimal, compared to today.

1992: Michelangelo: The sleeper must awaken

The dormant Michelangelo virus was designed to awaken on March 6th (Michelangelo’s birthday – as in the Renaissance artist, not the Ninja Turtle) and erase critical parts of infected computers’ hard drives.

Intriguing feature: The promises of destruction it carried spawned a media frenzy. In the weeks preceding March 6th, media relayed (and some may say amplified) experts’ predictions forecasting 5 million computers going definitively down. Yet, on March 6th, only a few thousand data losses were reported – and public trust in AV companies’ ethics was tainted for a while.

1999: Melissa

Melissa propagated via infected Microsoft Word documents and mailed itself to Outlook contacts of the contaminated user. It was virulent enough to paralyze some important mailing systems on the Internet. Its author created the bug to honor Melissa, a stripper he’d met in Florida. Whether he conquered her heart this way is somewhat unlikely, but one thing is sure: the malicious code earned him 20 months in jail and a $5,000 fine.

Intriguing feature: Someone created a variant of Melissa that encrypted the infected files and demanded a ransom of $100 to be wired to an offshore account for decryption. The author was traced to the said account. While it remained an isolated case, it is worth noting that 6 years before the malware scene became fully monetized, someone had already started figuring out how to make bucks out of viruses.

2000: I LOVE YOU

At the dawn of the XXIst century, I LOVE YOU worm infected tens of millions of computers. As a fairly simple worm, I LOVE YOU presented itself as an incoming email with “I love you” in its subject line and infected the machine of users who opened the attachment. It then mailed itself to all of the contacts found on the infected user’s system.

Intriguing feature: While the author’s motivation clearly wasn’t about money, the damages were: When the dust settled, I LOVE YOU had cost companies around the world between $5 and $10 billion. Much of that cost can be attributed to the time spent “cleaning” infected machines.

2001: Code Red

While I LOVE YOU targeted end users, Code Red infected Web servers, where it automatically spread by exploiting a vulnerability in Microsoft IIS servers. In less than one week, nearly 400,000 servers were infected, and the homepage of their hosted Websites was replaced with “Hacked By Chinese!”

Intriguing feature: Code Red had a distinguishing feature designed to flood the White House Website with traffic (from the infected servers), probably making it the first case of documented ‘hacktivism’ on a large scale.

2004: Sasser

Like Code Red, Sasser spread without anyone’s help; but this time, the virus exploited a vulnerability in Microsoft Windows to propagate, which made it particularly virulent. What’s more, due to a bug in the worm’s code, infected systems turned off every couple of minutes.

Intriguing feature: For the first time, systems whose function isn’t normally related to the Internet (and that mostly existed before the Internet) were severely impacted. More than one million systems were infected, AFP’s communications satellites were interrupted for hours, Delta Airlines was forced to cancel flights, the British coast guard had to go back to print maps, and a hospital had to redirect its emergency room because its radiology department was completely paralyzed by the virus. The damage amount was estimated to be more than $18 billion.

Microsoft placed a $250,000 bounty on the author’s head, who turned out to be an 18-year old German student. When caught, the student admitted that he created the malicious code as a creative way to help his mother to find a job in the computer security industry.

2005: MyTob, the turning point

MyTob appeared in 2005 and was one of first worms to combine the features of a Bot (the infamous “Zombies,” controlled by a remote Botmaster) and a mass-mailer.

Intriguing feature: MyTob marks the entry in the era of Botnets and of cybercrime. Business models designed to “monetize” the many botnets appeared (some of which will count more than 20 million machines): installation of spyware, diffusion of spam, illegal content hosting, interception of banking credentials, blackmail, etc. The revenue generated from these new botnets quickly reached several billion dollars per year; a figure that is growing today.

2007: Storm botnet

By 2007, cybercriminals already had lucrative business models in place. They’re thinking about protecting their money spinners (infected computers). Before 2007, botnets showed a cruel lack of robustness: in neutralizing its unique Control Center, a botnet could be completely neutralized, because Zombies didn’t have anyone to report to (and take commands from) anymore.

Intriguing feature: By implementing a peer-to-peer architecture, Storm became the first Botnet with decentralized command… It is much more robust. At the peak of the epidemic, Storm had infected between 1 and 50 million systems and accounted for 8% of all malware running in the world.

2008: Koobface

Koobface (an anagram for Facebook) spreads by pretending to be the infected user on social networks, prompting friends to download an update to their Flash player in order to view a video. The update is a copy of the virus.

Intriguing feature: Koobface is the first botnet to recruit its Zombie computers across multiple social networks (Facebook, MySpace, hi5, Bebo, Friendster, etc). Today, it is estimated that at any time, over 500,000 Koobface zombies are online at the same time.

2009: Conficker

Conficker is a particularly sophisticated virus, as it’s both a worm, much like Sasser, and an ultra-resilient botnet, which implements bleeding-edge defensive techniques. Curiously, it seems that its propagation algorithm is poorly calibrated, causing it to be discovered more frequently. Some networks were so saturated by Conficker, that it caused planes to be grounded, including a number of French Fighter planes. In addition, hospitals and military bases were impacted. In total approximately 7 million systems were infected worldwide.

Intriguing feature: Conficker did not infect Ukrainian IPs, nor machines configured with a Ukrainian keyboard. This suggests the authors were playing by the cybercriminal gold rule, which implicitly states, “Don’t target anything in your own country, and the arm of justice won’t be long enough to reach you.”

2010: Stuxnet, welcome to the cyber war

According to most threat researchers today, only governments have the necessary resources to design and implement a virus of such complexity. To spread, Stuxnet exploited several critical vulnerabilities in Windows, which, until then, were unknown, including one guaranteeing its execution when inserting an infected USB key into the target system, even if a systems autorun capabilities were disabled. From the infected system, Stuxnet was then able to spread into an internal network, until it reached its target: a management system of an industrial process edited by Siemens. In this particular instance, Stuxnet knew the weak point with a specific controller – perhaps a cooling system – and most likely intended to destroy or neutralize the industrial system.

Intriguing feature: For the first time, the target of a virus is the destruction of an industrial system (very probably a nuclear power plant in Iran).

What’s next?

According to the trends we’re seeing, the next target for cybercriminals could be smart phones. Their widespread use and the fact that they incorporate a payment system (premium rate phone numbers) make them easy money-generating targets. Furthermore, they have a localization system, a microphone, embedded GPS and one (or several) cameras, which potentially allow a particularly invasive spying of their owners.

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Top 20 Trends in 2011 Forecast – The 2011 Trend Report

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JWT: 100 Things to Watch in 2011 (Slideshare)

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